Podcast Episode 2: AI, Creativity, and Consent: Safeguarding Artists’ Rights in the Machine Age of Video
In this episode of AI Music Unmuted: Real Talk by RealMusic.ai, we talk with Ori Winokur, musician, producer, engineer, music industry veteran, and Head of Music & Sounds at Artlist, about how AI is reshaping creativity — but why the human element remains essential.
Ori brings a unique perspective as a musician, producer, and creative leader working at the forefront of music for digital content. He explains why AI should be seen as “amplified intelligence,” a tool that enhances human intuition rather than replaces it.
In this conversation, we explore:
How Artlist creates music for short-form video content without ever seeing the footage
What role humor, hooks, and irony play in music for TikTok and Reels
Why data without intuition can’t produce meaningful creative work
How music’s copyright structure could be the model for AI regulation
The real challenges with rights, attribution, and payouts in generative music
And whether we’re headed for a Spotify-like resolution to AI’s Napster moment
What’s clear from Ori’s insight is that AI isn’t about machines vs. musicians. It’s about expanding what’s possible — but only when human creativity leads the way. Like MIDI and sampling before it, AI will open doors for artists who learn to use it ethically and intentionally.
Music is uniquely positioned in the AI ethics debate because it already has a well-established system for managing copyrights. Unlike visuals, where training data often goes unattributed, music has dual copyrights (composition and master recordings), which mirror the very structure AI needs to respect ownership.
At RealMusic.ai, we’re committed to cutting through hype and fear with honest conversations that put musicians first.
Listen to the full episode now and explore the future of AI, music ad how it plays a role in video content.
Watch or listen to the full episode.
Audio Episode: Apple Podcast, Podbean, Amazon Music/Audible, iHeart Radio, Player FM, Spotify, Listen Notes, Podchaser, Boomplay